Health & Wellness / Mobile / 2025
Her Balance
Unified cycle-based nutrition and fitness platform
- Role
- Product Design
- Industry
- Health & Wellness
- Platform
- Mobile
- Year
- 2025
01 / Context
What the product is.
Unified cycle-based nutrition and fitness platform.
A unified mobile app that combines:
- Cycle tracking
- AI-powered recipe importing
- Phase-specific meal planning
- Fitness and activity tracking
02 / Challenge
The friction inside the system.
Women use multiple apps for cycle tracking, nutrition and meal planning. This caused fragmented experiences and made hormone-sensitive habits hard to manage.
03 / My role
Contribution and scope.
Led UX/UI design across the core user journey. Collaborated with product, engineering and QA teams to deliver a consistent experience.
- Onboarding
- Cycle tracking
- Recipe management
- Meal planning
- Dashboard and insights
04 / Key decisions
How complexity became structure.
- 01
Research & requirements
- Analyzed existing cycle and recipe apps
- Identified fragmentation issues
- Defined a unified user journey
- 02
Information architecture
- Structured the app around cycle phases: Root, Bloom, Shine, Harvest
- Created a clear dashboard with phase-based insights
- 03
Design & iteration
- Built onboarding and paywall flows
- Designed recipe import and meal planner
- Iterated on dashboard and tracking features
05 / Experience
The final interface will live here.
Real project screens are being restored from the original files. Until they are available, the case study stays focused on verified decisions rather than showing broken or fabricated visuals.
06 / Reflection
What I learned.
Integrating related features into one ecosystem reduces cognitive load and improves consistency in health habits.